Following are the insights shared by Steve Tobio, Director of Product Management and Robert Goldbaum, VP of Strategy about their company’s unique services in the portal software space.
Could you provide some information about your companywith a focus on portal software landscape?
Goldbaum: Beginning in 1998, when Dynamo Software started, it quickly grew from pure CRM features and added edits portal offering as another form of investor communication and to facilitate a more interactive client experience where fund managers could avoid repetitive calls to their potentially hundreds of investors by simply posting information that gets in front of the typical questions they ask. Dynamo understands the importance of the relationships between fund managers (GPs) and their investors (LPs), not only from their two decades of innovating efficient investor communications, but also from having a significant LP client base that uses Dynamo to manage the intake of such communications, data and reporting. In contrast to many of our competitors, we have it all on one platform allowing a bi-directional flow of information spanning investor account details as well as portfolio data if desired.
To stay ahead of the curve, we have a very large development team, a very consistent product, and a nice mix between GPs and LPs helping us constantly improve the system and foster efficiencies across the private investment industry. Today, we serve more than 500 global clients that represent over $3 trillion in client assets under management (AUM).
Today, we serve more than 500 global clients that represent over $3 trillion in client assets under management (AUM)
Goldbaum: Our clients primarily face three pain points. Firstly, there is the challenge of capital raising and marketing themselves. The second core challenge hits when servicing the investor is required by reporting their individual transactions, valuations, and fund level information as well as signing documents and making updates to communications preferences. Lastly, protecting sensitive information can be a challenge if they are not using institutional strength infrastructure for their portal and CRM systems.
We have been working for many years on giving more self-service options to the investor—setting passwords, uploading documents, compliance affirmations, changing wiring instructions, e-signature/DocuSign integration, and more with all the appropriate approvals built into the integrated CRM.
What features of Dynamo’s platform differentiate it from its competitors in the market?
Tobio: We have significant integration capabilities with business intelligence (BI) and visualization tools, whereby we can enable highly configurable charts and graphs on the portal for clients to use. Also, instead of having to print and mail all documents away for physical signature, our DocuSign integration saves a lot of headaches for both investors and fund managers.
Investors today are looking for more interactivity and more than just a document repository and managers would like to know more about what their clients want on their site. Our system allows clients to track when the client logged in, when they opened a file, what was downloaded, and how many times they viewed it. Even from a servicing perspective, our system lowers the fund manager’s manual support effort and lets the investor make change requests on their own, funnelling them into a manager’s approval process directly in Dynamo CRM’s investor services workflows.
What do you envision as the next big step that your company will be taking?
Tobio: User experience is very important for us. We have an in-house UI team that is completely dedicated to the investor portal. We value the feedback we get from hundreds of our clients and believe that as the industry evolves and as portals evolve, clients need to keep up and make sure that their web environment is modern according to market demand. Our next 12-month investment is heavily focused on the UX and UI.
Goldbaum: Since being backed by Francisco Partners in 2017, we have acquired synergistic businesses that expand our platform, going deeper into the front and back office needs of the private investment industry. Most recently we acquired Preqin Solutions, the software arm of the well-known data business, Preqin Ltd, giving us essential tools for monitoring a private asset portfolio and normalizing financial statements and valuation models. We have also been expanding our staff’s geographic footprint with staff across the U.S., London, Europe, and Asia.